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【Class Material】 Pre-Intermediate : WEEK 4


WEEK 4 : Section1~3      


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1.)    Meeting Roleplay: Controlling the Discussion in Meetings + Brainstorming (Student 3 Leading)



Meeting Roleplay 1: Brainstorming for a New Product


Background:

Your team is promoting a new skin cream for women in their 30s. You don’t have any channels to reach this group.

Goal:

Brainstorm ways to promote the product.


BUSINESS ACTIVITY:

CONTROLLING THE DISCUSSION IN MEETINGS FUNCTIONS AND KEY PHRASES


Introducing the Subject

  • We’re here to talk about (topic).

  • We need to discuss (topic).

Keeping to the Right Subject

  • We’re getting off the subject.

  • Can we talk about that later?

Changing the Subject

  • I think we’ve covered this.

  • Can we move on?

Concluding and Summarizing

  • I think that’s everything.

  • I will send an email summary.

  • Thank you for coming. Goodbye.



BUSINESS ACTIVITY:

BRAINSTORMING IDEAS FUNCTIONS AND KEY PHRASES


Putting forward an idea

  • Could we (idea)?

  • Maybe we could (idea).

  • What if we tried (idea)?

Asking for clarification

  • I’m not sure what you mean by…

  • Do you mean…?

Clarifying the idea

  • For example,...

  • I was thinking about...

Building on the idea

  • Maybe we could also...

Evaluating the idea

  • I think it’s a good idea.

  • We should think about it.


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2.) Business Discussion: Competition



Vocabulary List

  • Market Share – The amount of sales a company has compared to others.

  • Competitor – Another company trying to do better in the same market.

  • Competitive Advantage – Something that makes a company better than others.

  • Monopoly – When one company controls a whole market.

  • Pricing Strategy – The way a company sets the prices for its products.

  • Differentiation – Making a product different from others.

  • Barrier to Entry – Something that makes it hard for new companies to enter the market.

  • Market Leader – The company with the most sales in a market.

  • Benchmarking – Comparing your company to others to find ways to improve.

  • Niche Market – A small part of the market with specific customers.


Competition Article

Competition is part of every business, and companies need to keep improving to stay successful. To get ahead, they may change their products or pricing strategy. Strong companies find ways to make their products stand out and gain loyal customers. Smaller companies often look for niche markets where they can avoid competing with larger companies. Comparing products and services with competitors helps businesses find opportunities to grow.


Discussion Questions

  1. Why is it important for companies to make their products different?

  2. Can you think of a company with a strong advantage? What is it?

  3. What are some barriers that make it hard for new companies?

  4. How do companies choose their prices in a competitive market?

  5. Do you think competition is good for customers?


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3.) Casual Discussion: Shopping



Vocabulary List

  • Retail – Selling products directly to the public.

  • Bargain – Something sold for less than the usual price.

  • Customer Service – Help that a store gives to its customers.

  • Shopping Mall – A large building with many stores.

  • Window Shopping – Looking at items without buying anything.

  • Online Shopping – Buying things through the internet.

  • Discount – A price that is lower than usual.

  • Return Policy – Rules for bringing back items you bought.

  • Impulse Buy – Buying something without planning.

  • Secondhand – Products that were used by someone else before.


Shopping Article

Shopping is a common activity, whether in stores or online. Many people like finding bargains or window shopping just to look. Online shopping makes it easy to compare prices and find discounts. Customer service is important to many people when choosing where to shop, and good return policies make them feel comfortable buying. For those looking to save money, secondhand shopping offers quality items at a lower price.


Discussion Questions

  1. Do you like shopping in stores or online? Why?

  2. How important is customer service when you shop?

  3. Have you ever made an impulse buy? What was it?

  4. What are the benefits of buying secondhand?

  5. What is the best bargain you’ve found?



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