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【Class Material】 Intermediate : WEEK 4

WEEK 4 : Section1~3            


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1.) Meeting Roleplay: Controlling the Discussion in Meetings + Brainstorming

(Student 3 Leading)



Meeting Roleplay 1: Brainstorming

Background: Our team is responsible for promoting a new product, which is a brand of skin cream. The target demographic is women in their 30s, but we don't have any channels to reach this group.

Goal: Brainstorm different promotional channels for this brand of skin cream that appeals to this demographic.



BUSINESS ACTIVITY: CONTROLLING THE DISCUSSION IN MEETINGS

FUNCTIONS AND KEY PHRASES

Introducing the Subject

We're here today to talk about (topic of the meeting).

We need to discuss (topic of the meeting).

 

Keeping to the Right Subject

We're getting off the subject. 

Can we come back to that later?

 

Changing the Subject

I think we've covered this point. 

Can we move onto the next point?

 

Concluding and Summarizing

I think that's everything. 

I will summarize everything in an email.

Thank you for coming everyone. Goodbye.

 


BUSINESS ACTIVITY: BRAINSTORMING IDEAS

FUNCTIONS AND KEY PHRASES


Putting forward an idea

Could we (idea)?

I think we could (idea).

Maybe we could (idea)

What if we tried (idea?

 

Asking for clarification

I'm not sure what you mean by...

So, you’re saying...

Do you mean...?

  

Clarifying the idea

Well, for example,...

I was thinking about...

 

Building on the idea

Maybe we could also...

 

Evaluating the idea

I think it has some good points.

It’s not a bad idea.

We should think about it.


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2.)  Business Discussion: Competition



Vocabulary List:

  1. Market Share – The percentage of total sales in a market that is controlled by a particular company or product.

  2. Competitor – A company or person that is trying to be more successful than others in a market.

  3. Competitive Advantage – A condition that allows a company to outperform its competitors.

  4. Monopoly – When one company dominates the market and is the sole provider of a product or service.

  5. Pricing Strategy – The method a company uses to price its products in relation to the competition.

  6. Differentiation – The process of making a product or service stand out from its competitors.

  7. Barrier to Entry – Obstacles that make it difficult for new competitors to enter a market.

  8. Market Leader – The company with the largest market share in a particular industry or market.

  9. Benchmarking – Comparing a company’s products or services to those of the competitors to identify areas of improvement.

  10. Niche Market – A small, specialized segment of a larger market that a company can target.


Competition Article: In business, competition is inevitable, and companies must continuously adapt to stay ahead. Gaining a competitive advantage often means differentiating products, offering unique features, or implementing a more effective pricing strategy. The most successful businesses not only focus on gaining market share but also work to build strong brand loyalty. For smaller companies, finding a niche market can help them survive against larger competitors. By analyzing competitors through benchmarking, businesses can identify gaps and opportunities to improve.


Discussion Questions:

  1. How important is it for companies to differentiate their products from competitors?

  2. Can you think of a company that has a strong competitive advantage? What gives them that advantage?

  3. What are some common barriers to entry for new businesses in highly competitive markets?

  4. How do companies determine the best pricing strategy in a competitive market?

  5. Do you think competition benefits customers? Why or why not?


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3.) Casual Discussion: Shopping



Vocabulary List:

  1. Retail – The sale of goods to the public in relatively small quantities for personal use.

  2. Bargain – A product sold at a lower price than usual.

  3. Customer Service – The assistance provided by a business to those who buy or use its products or services.

  4. Shopping Mall – A large building or complex of buildings with various shops inside.

  5. Window Shopping – Looking at items in stores without the intention of buying anything.

  6. Online Shopping – Buying products or services through the internet.

  7. Discount – A reduction in price on a particular product.

  8. Return Policy – The rules a store has for allowing customers to return products they have purchased.

  9. Impulse Buy – A purchase made without planning or consideration.

  10. Secondhand – Products that have been previously owned or used by someone else.


Shopping Article: Shopping is a popular activity, whether at a shopping mall or online. Many people enjoy finding a good bargain or simply window shopping to see what’s available. With the rise of online shopping, it's become easier to compare prices, look for discounts, and buy items from the comfort of home. Customer service and return policies are important factors that influence where people choose to shop. For those looking to save money, secondhand shopping is also an option, offering quality items at lower prices.


Discussion Questions:

  1. Do you prefer shopping in stores or online? Why?

  2. How important is customer service to you when shopping?

  3. Have you ever made an impulse buy? What was it, and did you regret it later?

  4. What are the benefits of secondhand shopping compared to buying new items?

  5. What is the best bargain you’ve ever found, and where did you find it?

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