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【Class Material】 Advanced : WEEK 4

WEEK 4 : Section1~3         


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1.)  Meeting Roleplay: Controlling the Discussion in Meetings + Brainstorming (Student 3 Leading)



Background: 

Our team is responsible for promoting a new skin cream targeted at women in their 30s. We currently need to explore more effective channels to reach this demographic.


Goal: 

Brainstorm various promotional channels that would resonate with this target group.


BUSINESS ACTIVITY:

CONTROLLING THE DISCUSSION IN MEETINGS FUNCTIONS AND KEY PHRASES


Introducing the Subject

  • Today, we’re here to focus on (topic of the meeting).

  • We need to address (topic of the meeting) in detail.

Keeping to the Right Subject

  • We’re drifting away from the primary focus.

  • Could we return to that point later on?

Changing the Subject

  • I think we’ve explored this topic fully.

  • Shall we transition to the next item on the agenda?

Concluding and Summarizing

  • That seems to cover everything.

  • I’ll send out a summary via email shortly.

  • Thanks again for your participation, everyone. Let’s wrap up.



BUSINESS ACTIVITY:

BRAINSTORMING IDEAS FUNCTIONS AND KEY PHRASES


Putting forward an idea

  • How about we consider (idea)?

  • I believe we could explore (idea).

  • Perhaps we could also look into (idea)?

  • What if we were to try (idea)?

Asking for clarification

  • I’m not entirely clear on what you mean by...

  • So, if I understand correctly, you’re suggesting that...

  • Are you proposing...?

Clarifying the idea

  • Well, to clarify with an example...

  • I was thinking along the lines of...

Building on the idea

  • Maybe we could expand on that by...

Evaluating the idea

  • I think there are some strong aspects to this.

  • It’s a well-thought-out idea.

  • We should definitely give it serious consideration.


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2.) Business Discussion: Competition



Vocabulary List

  1. Market Share – The proportion of total sales in a market controlled by a particular company or product.

  2. Competitor – A business or individual offering similar products or services in the same market.

  3. Competitive Advantage – A unique feature or capability that gives a company a strategic edge over its competitors.

  4. Monopoly – A market situation where one company dominates and faces little to no competition.

  5. Pricing Strategy – The approach a company takes to set the prices of its products or services relative to competitors and market conditions.

  6. Differentiation – The process of making a product or service distinct from competitors by emphasizing unique qualities.

  7. Barrier to Entry – Obstacles that make it difficult for new businesses to enter a market, such as high startup costs or strong competition.

  8. Market Leader – The company with the highest market share and influence within a particular industry.

  9. Benchmarking – The practice of measuring a company’s performance, products, or services against competitors or industry standards to identify areas for improvement.

  10. Niche Market – A smaller, specialized segment of a larger market that caters to specific customer needs.



Competition Article:

Competition is a key driver of innovation, encouraging companies to continuously improve their products and services. Market leaders aim to maintain their competitive advantage through differentiation and strategic pricing. At the same time, new entrants must overcome barriers to entry, such as established brands and economies of scale. Benchmarking helps businesses gauge their performance relative to competitors, identifying areas for growth and improvement. Whether operating in a broad market or focusing on a niche, staying ahead in a competitive environment requires a mix of innovation, customer loyalty, and adaptability.



Discussion Questions:

  1. How crucial is it for companies to differentiate their products from competitors, and how does this impact their success?

  2. Can you think of a company that has a strong competitive advantage? What factors set them apart?

  3. What are some typical barriers to entry that new businesses face in highly competitive markets?

  4. How can a company position itself to become a market leader in its industry?

  5. Do you believe that competition benefits consumers? Why or why not?



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3.)  Casual Discussion: Shopping



Vocabulary List

  1. Retail – The sale of goods directly to consumers, either through physical stores or online platforms.

  2. Bargain – A product sold at a lower-than-usual price, often perceived as a good deal.

  3. Customer Service – The assistance and support provided by a company to people who buy or use its products or services.

  4. Shopping Mall – A large complex that houses multiple shops and restaurants, offering a range of consumer goods and services.

  5. Window Shopping – The activity of looking at goods displayed in stores without intending to make a purchase.

  6. Online Shopping – Purchasing products or services via the internet from various retailers.

  7. Discount – A reduction in price, usually offered to attract customers or encourage purchases.

  8. Return Policy – The rules and conditions under which customers can return products for a refund or exchange.

  9. Impulse Buy – A purchase made spontaneously without prior planning.

  10. Secondhand – Products that have been previously owned or used, often sold at a lower price.



Shopping Article:

Shopping habits have evolved significantly with the growth of online retail platforms, offering consumers convenience and accessibility. Many people still enjoy window shopping or searching for bargains in physical stores. Meanwhile, secondhand shopping has grown in popularity, with consumers finding high-quality items at lower prices. Customer service and return policies also play a key role in shaping the overall shopping experience, influencing where people choose to shop and how satisfied they are with their purchases.



Discussion Questions:

  1. Do you prefer shopping in physical stores or online? What are the advantages and disadvantages of each option?

  2. How important is good customer service when deciding where to shop?

  3. Have you ever made an impulse purchase? What was it, and how did you feel about it afterward?

  4. What’s your opinion on secondhand shopping? Have you ever bought anything secondhand?

  5. What is the best bargain you’ve ever found while shopping, and what made it stand out?


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