WEEK 2 : Section1~6
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1.) Review Presentation Structure and Criteria from Video
Please make a 5-minute business presentation with a deck.
Here are the necessary slides:
Slide 1- Title Page
Slide 2- Agenda
All other slides depend on your presentation topic.
Let me know if you have any questions.
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2.) Business Activity: Giving a Presentation FUNCTIONS AND KEY PHRASES
Title Slide
Today, I would like to talk about…
Agenda Slide
Let’s talk about the agenda. There are (number) topics.
First, I will talk about…
Then, I will talk about…
Finally, I will talk about…
Transitioning between Slides
That’s all for (topic.)
Let’s move on to (next topic.)
How to Direct the Listeners’ Attention
Please look at (visual) on the left/right.
On the left/right, there is (visual).
At the top/bottom of the slide, there is (visual).
In the middle of the slide, there is (visual).
In the lower left corner, there is…
In the upper right corner, there is…
How to End Your Presentation
That’s my presentation. Thank you very much. Do you have any questions?
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3.) Schedule Presentations for all six participants starting from around Week 6 (Dec 2.)
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4.) Meeting Roleplay 2: Controlling the Discussion in Meetings + Expressing Opinions
Enhancing Customer Engagement in a Cosmetics Company (Student 1 leading)
You work for a leading cosmetics company that aims to enhance customer engagement and satisfaction. Conduct a meeting with your team to discuss the agenda items and express your opinions. You can select multiple proposals or suggest alternative ideas.
AGENDA
Customer Feedback Initiatives
Proposal 1: Introduce a dynamic customer loyalty program that incentivizes both purchases and social media engagement.
Proposal 2: Develop a detailed online survey to gather in-depth feedback on both product quality and customer service experiences.
Proposal 3: Host targeted focus groups to explore consumer preferences and identify gaps in our product range.
Proposal 4: Provide exclusive offers, such as product trials or free samples, in exchange for detailed feedback and referrals.
Engagement Strategies
Curate interactive content for social media, utilizing polls, quizzes, and user-generated content to stimulate engagement.
Organize live Q&A sessions with industry-leading beauty experts, aimed at addressing customer concerns and highlighting product benefits.
Distribute a monthly newsletter that not only showcases products but also offers expert beauty tips, customer success stories, and behind-the-scenes insights.
Establish a unique branded hashtag to foster a sense of community, encouraging customers to share their experiences and feedback publicly.
BUSINESS ACTIVITY:
CONTROLLING THE DISCUSSION IN MEETINGS FUNCTIONS AND KEY PHRASES
Introducing the Subject
Today, we’re here to focus on (topic of the meeting).
We need to thoroughly examine (topic of the meeting).
Keeping to the Right Subject
Let’s stay on track with the main focus.
Can we circle back to that later?
Changing the Subject
I think we’ve explored this point enough.
Shall we shift to the next item on the agenda?
Concluding and Summarizing
That seems to cover everything.
I’ll send out a detailed summary via email.
Thanks again for everyone’s input. Let’s wrap up.
BUSINESS ACTIVITY:
GIVING OPINIONS FUNCTIONS AND KEY PHRASES
Asking for an Opinion
How do you assess this?
What’s your view on this particular point?
Would you concur that...?
Giving an Opinion
From my standpoint...
In my assessment...
I tend to believe that...
I’m leaning towards the idea that...
I don’t think we should...
Agreeing
I completely concur with that.
That’s an excellent point.
I couldn’t have put it better myself.
Disagreeing
I have to respectfully disagree.
I see things a bit differently.
I’m not entirely convinced by that.
Responding to Opinions
Absolutely, I agree with that.
You’re spot on with that observation.
(Name) brings up a very valid point.
What (name) mentioned is well worth considering.
Yes, although I’d like to add...
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5.) Business Discussion: Products
Vocabulary List
Prototype – An early-stage model of a product, used to evaluate and refine features and usability before final production.
Market Research – The systematic collection and analysis of data regarding consumer needs, market trends, and competitive products.
Launch – The strategic introduction of a new product or service into the marketplace.
Feature – A specific characteristic or function of a product that serves to differentiate it from others on the market.
Branding – The strategic process of creating a distinctive identity for a product or company, which includes design, messaging, and overall market perception.
Target Audience – The specific segment of consumers a product or service is designed to appeal to, based on demographics, interests, or behavior.
Warranty – A formal assurance that a product will be repaired or replaced within a certain timeframe if it proves defective.
Customization – The ability to tailor a product to meet the specific preferences or requirements of individual customers.
Innovation – The introduction of new, creative ideas or technologies that significantly improve a product or service’s value or functionality.
Sustainability – The practice of designing and producing products in a way that reduces environmental impact, ensuring long-term ecological balance.
Products Article:
Launching a successful product requires a blend of foresight, research, and creative execution. By developing prototypes, companies can test and refine key features to meet consumer expectations. Understanding the target audience and utilizing effective branding strategies is crucial for standing out in a crowded market. Offering warranties and customization options further enhance the value of the product, boosting customer satisfaction. In today’s market, sustainability is not just an option but a necessity, as more consumers gravitate towards environmentally responsible products. A well-executed product launch can significantly strengthen a company’s market position and foster lasting brand loyalty.
Discussion Questions
What are some potential improvements you would suggest for a product you use frequently, and how would these changes enhance the user experience?
How do effective branding and marketing influence your purchasing decisions, particularly when it comes to new products?
In what ways do you think innovation is essential for maintaining a competitive edge in today’s market?
How significant do you think sustainability is in shaping modern consumer behavior, and how are companies addressing this growing demand?
What, in your opinion, are the critical elements that contribute to a product launch’s success?
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6.) Casual Discussion: Food and Drink
Vocabulary List
Cuisine – A particular style or method of cooking, often reflecting the traditions and ingredients of a specific region or culture.
Ingredients – The individual components, such as spices, meats, or vegetables, used to prepare a dish.
Flavor – The unique combination of taste and aroma that characterizes a particular food or drink.
Recipe – A detailed set of instructions for preparing a specific dish, often including ingredients, measurements, and cooking techniques.
Spicy – A term used to describe food that has a strong, hot flavor, usually resulting from the use of chili peppers or other spices.
Dessert – A sweet course typically served at the end of a meal, which can range from cakes and pastries to ice creams and fruits.
Appetizer – A small dish served before the main course, intended to stimulate the appetite.
Organic – Food that is grown and processed without synthetic chemicals, such as pesticides or artificial fertilizers.
Fusion Cuisine – A culinary style that merges techniques, ingredients, and traditions from different cultures into a single dish or meal.
Comfort Food – Food that evokes a sense of nostalgia or emotional well-being, often linked to childhood memories or family traditions.
Food and Drink Article
Food is a universal language that bridges cultures, offering a glimpse into the history and traditions of different regions. Fusion cuisine, which blends elements from multiple culinary traditions, continues to grow in popularity, showcasing the creative potential of globalization. Many consumers are increasingly mindful of what they eat, seeking organic and health-conscious options, though comfort food remains a beloved indulgence. Whether cooking at home or dining out, food is about more than just sustenance—it’s about shared experiences, cultural expression, and lasting memories.
Discussion Questions
What is your favorite cuisine, and what unique qualities do you think define it?
How do you feel about the growing trend toward organic and health-conscious food options? Do you think the benefits justify the higher price?
Have you ever experimented with creating a fusion dish? What was the outcome, and what inspired you to try it?
Do you prefer to cook at home or dine out? What factors influence your choice?
What foods do you consider comfort food, and why do they evoke such strong feelings for you?
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